Hunger Control: Women the Weaker Sex? The finding may explain why women are more prone to emotional eating and why women are less likely than men to lose weight while dieting. Recently, they have looked at what happens in the brain when a hungry person gets to see, smell, and taste -- but not eat -- favorite foods. In some of these studies, they saw very strong signals in parts of the brain involved in emotional regulation and motivation. But in other studies, the signals weren't so strong. Wang suspected this might be because of differences between how men and women react to food. So they tested 13 women and 10 men with PET brain scans.
A study of 61 male university students found those who were hungry were attracted to heavier women than those who were satiated. The hungry men also paid much less attention en route for a woman's body shape and regarded less curvy figures as more alluring. The study appears in The British Journal of Psychology. Food lust Even if it is not clear exactly how hunger exerts an influence on allure, past research suggests social, cultural after that psychological factors are involved. In a few societies where food is a imperfect resource, such as the South Appease, higher body weights are revered. All the rage others where food is abundant, such as the West, lower female amount weights are preferred.
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